Product Expansion to Precon for Property Technology Platform

The Challenge Ahead

HouseSigma, a leading property technology platform focused on residential resale, sought to expand their product offerings to include pre-construction (precon) listings. This expansion presented several significant challenges:

• Data Integration Complexity - Pre-construction data comes from different sources with varying formats compared to resale listings
• Compliance Requirements - New regulations and disclosure requirements specific to pre-construction sales
• User Experience - Integrating a new property type while maintaining the seamless experience users expected
• Market Positioning - Establishing credibility in a new market segment against established competitors

How I Helped

Phase 1: Market Analysis & Strategy

I conducted comprehensive market research to understand:

• The pre-construction buyer journey and pain points
• Competitive landscape and differentiation opportunities
• Data availability and integration requirements
• Regulatory compliance framework

Phase 2: Product Development

Working closely with the product and engineering teams, I:

• Defined product requirements and user stories for precon features
• Designed data models to accommodate pre-construction property attributes
• Created compliance checklists and disclosure frameworks
• Developed go-to-market strategy for the new product line

Phase 3: Launch & Iteration

Business Impact

The successful precon expansion delivered:

• New revenue stream through pre-construction developer partnerships
• Increased user engagement with broader property search capabilities
• Competitive differentiation as one of few platforms with comprehensive precon data
• Foundation for future growth with scalable data integration architecture

Testimonials

"Shuman understood the nuance of the industry and used that insight to shape a well-structured product strategy."

— Saath Bas, Founder & CEO, Buildify